January 28, 2005

Budweiser's ad deemed too hot for the Super Bowl

Budweiser has pulled a Bud Light ad from their Super Bowl lineup that would have spoofed last year's halftime "wardrobe malfunction" by Janet Jackson.

The ad featured a technician backstage who [spoiler deleted].

Anheuser-Busch (Research) pulled the ad after consultation with both the National Football League, which denounced last year's halftime show, and Fox, which is broadcasting this year's game Feb. 6.

"Why take the risk? All you need is one person to be offended," Bob Lachky, an Anheuser-Busch vice president, told the newspaper. "Some people don't want to be reminded of the incident."

Still, Budweiser hasn't stepped away from the commercial altogether. It has it posted on its Web site, under the heading "Exclusive, watch the ad you won't see during the big game."

Want to see the ad?

Take a look here:

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(Courtesy Wizbang)

Posted by mhking at January 28, 2005 10:07 AM

They will be hard pressed to air a better ad Sunday next. That one rocks.

Posted by: King of Fools at January 28, 2005 11:08 AM
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