June 12, 2004

Pop the top on a cold can of......champagne?

Technically, this is a "sparkling wine," not a "champagne," since it's made in California as opposed to the Champagne region of France, but you get the picture.

The Niebaum-Coppola Winery has released a "mini-container" of champagne, marketed in -- get this -- a pop-top can.

"Every crazy idea always sounds crazy at the beginning until somebody says, "Why didn't I think of that?" says Joel Robins of Niebaum-Coppola Estate Winery, which makes the Sofia Blanc de Blancs mini.

The winery has produced 2.4 million cans for a national introduction and some of them have showed up in metro Atlanta, in the hip westside club Compound and a handful of liquor stores. And Robins predicts a future as rosy as Sofia's packaging, right down to the little pink straw.

At $4 a pop the drink is being touted as a convenient choice for boats, baseball stadiums, bridal showers and, yes, golf carts.

The wine is named for the daughter of winery co-owner Francis Ford Coppola (yes, THAT Francis Ford Coppola).

But I don't know if I'm ready to toss a six-pack of champagne in the cooler as opposed to a six pack of brew.

Posted by mhking at June 12, 2004 01:44 PM

I've had Coppola's merlot before. Not bad. Nothing amazing, but not bad.

Posted by: Beck at June 12, 2004 11:29 PM

Yo Beck.....is it as good as Thunderbird? (With the blue label, now.....the 19% stuff, not the weak 14%. That's for rookies.) Or, how 'bout Wild Irish White??

What? You say I'm so ghetto?

Alright, what about Boones Farm Skrawberry? That's 2 steps up from Nightrain, aint' it?

What? Still not quite "merlot"? What's that? Merrr Lottt?

(Yes, everyone, I used to drink that nasty, cheap-ass wine........with the BEST of 'em back in the day, I'm here to tell you!! And I even left out Cisco. They still make that?)

Posted by: Beau at June 14, 2004 01:18 PM
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