May 10, 2005

DC Comics unveils new logo

After 25 years, DC Comics has changed their logo as seen in the upper left corner of their comic books from the DC bullet logo (which itself is directly descended from the original circular Detective Comics logo) to a new stylized logo which retains circular elements of the older logo. The new logo was introduced in a memo from Publisher Paul Levitz.

we've decided this is the moment to do something we've debated for the last few years and introduce a new DC logo. The symbol that graces DC SPECIAL will be spinning onto the whole line in June, and as fast as we can, onto all our films, TV shows, video games, licensed products and the DC DIRECT line as well. Look for the launch of the film version on BATMAN BEGINS, and keep your eyes peeled to play art detective as you watch.

It seems like it was only a moment ago (could it really be over 25 years?) when legendary designer Milton Glaser's DC logo went up in the corner of our comics, just as my first LEGION story was being published. It went on the famed DOLLAR COMICS, DARK KNIGHT RETURNS, WATCHMEN and on to IDENTITY CRISIS, with literally thousands of issues between. It marked years in which we expanded the creative reach of comics, changed how talented people could be rewarded and recognized for their efforts in comics, and had some great times that we shared with our readers. I'm confident that when we look back on the era of this new DC symbol, lovingly created by designer Josh Beatman of Brainchild Studio under the care of our design wizards Richard Bruning and Georg Brewer, it'll have just as awesome a run.

The new logo will not only appear on the printed page, but also as an identifier on television and motion picture projects, as well as on their web site.

Posted by mhking at May 10, 2005 10:21 PM

That's a decent new logo. A little too sports-team in flavor, if you ask me, but it has a nice, dynamic feel to it. The movement of the circle--with it's varying widths--is nice and the angle on the star has a fun attitude.

It's a good re-design that will be recognizable and long-lived, even if it does feel a little too much like something you'd see on a football jersey these days.

Posted by: zombyboy at May 11, 2005 06:12 PM

There's an interesting history and commentary of the logo here:

Posted by: Martin at July 14, 2005 04:31 PM
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