August 13, 2004

Nelly unsuccessfully tries to clean up the image of Pimp Juice

Nearly a year ago, I blogged about a new "sports drink" (and I use the term loosely) called Pimp Juice. The drink is the brainchild of rapper Nelly, and has a taste that is closer to Skittles than to Red Bull, the market segment leader.

The larger issue, however, is the name, which like his chart-topping song of the same title, glorifies the pimp-and-whore prostitution subculture that objectifies women and promotes life along the edge of legality.

Ambra updates us on the response that Nelly has had to the backlash to the drink.

World Entertainment News Network reports that Nelly has put a spin on his infamous "Pimp Juice" song - and its new energy drink namesake - by offering a P.I.M.P. scholarship to disadvantaged students.

Dubbed the P.I.M.P. Scholars Program, (an acronym for Positive Intellectual Motivated Person), the scholarship will award one male and one female $5,000 each."

No matter what you call it, and how you dress it up, you can't put a shine on a turd.

Posted by mhking at August 13, 2004 08:49 AM

I can't even imagine who would want to buy something like that! Nor would I want my child, even if they would qualify, to apply for a scholarship with such a base name.

What happened to the idea of respecting oneself and others?

Posted by: Rachel Ann at August 13, 2004 10:19 AM

I think it is a great drink and it has a tight name too!!!I also like it cause I love nelly.

Posted by: GABRIELA at March 25, 2005 04:59 PM
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