June 14, 2004

CBS forces radio affiliates to take softball interview with Bubba

From Drudge:

Bill Clinton is set to hit the talkradio waves with a live special promoting his new book -- one that CBS has ordered a "must carry" directive for all of its news affiliates.

Each and every one of CBS's news and talk stations will be required to take the Clinton book radio special, now scheduled for next 6 PM ET Thursday -- whether local programming management wants it or not!

"It's going to be like one big commercial for the book! Why didn't Mr. Clinton's publisher just buy an hour," one angry executive for a CBS news station said late Monday. "This is not news, this is marketing. I already feel dirty!"
The call-in special will be moderated by Early Show host Harry Smith.

CBS' parent company Viacom also owns the publisher of Clinton's book, Simon & Schuster.

Posted by mhking at June 14, 2004 10:43 PM

Viacom subsidiaries publish Hilary's book, and Richard Clarke's, and . . . who were featured in 60 Mins . . . wait! do I see a pattern here?

Posted by: Fausta at June 15, 2004 08:41 AM

(I meant to include Bob Woodward instead of the first ellipsis -- it's early in the AM!)

Posted by: Fausta, again at June 15, 2004 08:43 AM

Can you imagine the outrage we'd hear if Fox pulled this with a Rush Limbaugh book or its equivalent?

Posted by: Beck at June 15, 2004 09:32 AM

Fausta--to say nothing of the hard-sell pimp job Franken & co. at Air America Radio received.

Posted by: Beck at June 15, 2004 09:33 AM
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